Total Transportation
Services, Inc.

  • 866.455.TTSI (8874)

Leadership

The TTSI Leadership Team

 


 

Jonathan Rosenthal - Chairman of TTSI

Jonathan Rosenthal

Chairman of TTSI

Jonathan Rosenthal is a serial entrepreneur. He has repeatedly conceived of a world different than that which existed, and launched companies to harness macro industry change. Each new venture was designed to capture opportunity, as consumers adapted to transformation.

In 1983 he recognized the inevitable upheaval in transportation that would come after deregulation of the airline industry and the end of the Civil Aeronautics Board. In anticipation, Rosenthal launched his first company – NetAir International. He foresaw the realignment of airline networks from point to point service to a hub and spoke system and the difficulties that would befall time sensitive executives. The solution was to disrupt the localized and fragmented jet charter business by building the first multi-city on demand jet charter company, providing immediate access through centralized dispatch, standardized training, national accounts, and uniform branding.

That which now seems obvious wasn’t easy to evangelize in ‘83. But with the help of active investors Jay Chiat, Linden Blue, Wally Schirra, Honorable John Lindsay, Hycliff Ventures and others NetAir was born. As Chairman and CEO Mr. Rosenthal grew NetAir into the largest certificated non-scheduled carrier in the U.S with 18 flight centers and over 100 jets providing “random access” transportation to 1,700 cities. A public offering in 1985 helped spur growth, and in 1989 Rosenthal successfully exited with a sale of his shares to a private equity investor at time when rival NetJets had a dozen aircraft.

Again seizing upon transformation, in 1990 Rosenthal saw the proliferation junk bonds of the 80’s creating distressed opportunities. Rosenthal launched Saybrook Partners, a merchant bank specializing in complex municipal and corporate turnarounds and restructurings. Timing was fortuitous, resulting in more than $200 billion in transactions across nearly 100 platform entities (1990-2006), including Pacific Gas & Electric Company, Orange County, Adelphia, Kmart, Foster Wheeler, and United Airlines.

By 1999 it seemed to Rosenthal that “alternative” investment managers needed to diversify by building multi-strategy platforms. The success of SRA provided sufficient cash flow to launch a Registered Investment Advisor (RIA) and ultimately 9 closed end funds across 4 strategies, deploying capital for institutional investors. In 2007 Rosenthal began to focus exclusively on principal investing in the corporate middle market, starting Saybrook Corporate Opportunity Funds (SCOF), 2 institutional closed end private equity vehicles for investing in complex control and non-control situations in the U.S and Canada. Today SCOF has invested approximately $300 million in 21 core investments with 11 realizations.

Rosenthal currently serves as Chairman of TTSI, one of the largest port trucking companies in the Los Angeles / Long Beach Harbor; Taylored Logistics, a bi-costal mid-size third party logistics provider (3PL) operating approximately 1.5 million square feet of warehouse, and Accretive Solutions, a finance and accounting staffing and consultancy firm with approximately 800 professionals in 11 cities. He is the Founder / Chairman of the Los Angeles Harbor Performance Enhancement Center, and a technology data management start-up, WherehouseIT.com.

Rosenthal was recently appointed by the U.S. Transportation Secretary to the Marine Transportation System National Advisory Committee, and by the Mayor of Los Angeles to the Los Angeles Sustainable Freight Advisory Board. Mr. Rosenthal was elected by his peers to the International Board of Trustees of the Turnaround Management Association. He is the Founding Chairman of the Harvard Graduate School Leadership Institute, and is on the Board of Directors of the University of Southern California, Center for Supply Chain Management. Rosenthal is the immediate past Chairman of the Los Angeles chapter of World President’s Organization (WPO) and is currently a member of the WPO Pacific Regional Board. He has lectured in the area of transformational change at the University of Chicago, UCLA, John’s Hopkins, and Harvard College. He is a Member of the Colorado, New York, and Federal bar associations, and is married with 2 children.

 


 

Victor La Rosa | President/CEO & Cofounder

Victor La Rosa

Chief Executive Officer | President | Founder TTSI

Vic LaRosa is an innovative and solutions-focused Senior Executive with the ability to employ the right people and empower them to succeed.
 Areas of expertise include:

  • Startup
  • Operations Management
  • Import / Export
  • Customs
  • Supply Chain Management
  • Strategic Planning
  • Contract Negotiations
  • Business Development
  • Business Scaling
  • Infrastructure Development
  • Fleet Management
  • Procurement
  • Process Improvements
  • Sales and Marketing
  • Inventory
  • New Opportunity Identification
  • Project Management
  • Capital Raising
  • Market Projections
  • Budgeting
  • Business Modeling
  • Software Packages
  • Regulatory Compliance

Vic has a comprehensive professional background spanning the industries of transportation (freight forwarding, warehousing, trucking, LTL, airfreight, logistics, distribution, roll-on / roll-off, 3PL, international shipping), and clean tech.

TTSI

Affiliated with TTSI since 1986, Vic founded the company to provide a wide range of cross-nation and international freighting services. Serving in the role of President during the early growth years, Vic directed the upward trajectory of the company to reach a peak of $100 million prior to the successful sale of the business in 2006.

He entered semi-retirement at this point, only to re-purchase the company six years later following an unsuccessful ownership by the acquirer. As Chief Executive Officer he created a sustainable growth model, restructuring operations and taking into account significant industry changes before rebuilding the company to its previous status. The company has now doubled in size and Vic continues to manage day-to-day operations.

During TTSI's initial growth years, Vic leveraged the burgeoning Big Box boom to develop the import market sector of the organization. He built relationships with Fortune 100 companies, including Target and Amazon, and opened multiple divisions to support demand, including warehousing, brokerage, airfreight, L TL, FTL, heavy works, operations, port operations, and drayage. The development of the port drayage business in the 1990's was a positive move, with the operation today performing at a sophisticated level.

EARLY CAREER

From 1976 to 1985 Vic was employed as Regional Vice President with WTC Airfreight. He was responsible for the management of freight operations and projects across the country. A major accomplishment was his participation in the construction of the Alaska pipeline, transferring to the West Coast from 1976 to 1985 to manage the procurement of goods and the assembly of products for dispatch to assist in the building of pumping stations.

After graduating college, Vic participated in the intern program at REA Express on the East Coast (1972-1976). The company was the precursor of Federal Express and nationwide trucking, and the role enabled him to build a solid foundation in the freight industry.

BOARD AND ADVISORY EXPERIENCE

Vic has served as a consultant on the topic of Transportation Industry Market Trends, and he advises on Trucking Operations Development & Strategy.

  • Saybrook Logistics Acquisitions - Board Member
  • Harbor Trucking Association - Board of Directors
  • Coalition for Responsible Transportation - Treasurer / Board Member (2007-present)
  • PierPass - Advisory Board
  • Port's Pool of Pools Chassis Program - Advisory Committee;
  • Clean Air Action Program - Advisory Committee

MEMBER ASSOCIATIONS & COALITIONS

  • California Trucking Association
  • Harbor Trucking Association
  • American Trucking Association
  • Los Angeles Transportation Club
  • Waterfront Coalition
  • RILA (Coalition for Responsible Transportation)
  • lANA

AWARDS & RECOGNITION

Vic's company upholds high standards of environmental awareness and has been recognized in the presentation of over 40 Environmental Excellence Awards & Commendations.

  • Clean Air Action Plan Air Quality Award (2009)
  • Port of Long Beach Excellence Award
  • Edison Award for Zero Omissions.

Recognized as a transportation and trucking Subject Matter Expert, Vic has been quoted in articles in American Shipper, and the Journal of Commerce. He provides local newspapers with expertise and advisory on the port industry.

COMMUNITY INVOLVEMENT

Vic instructs on Driver Training and Global Logistics at California State University, Long Beach, and the Center for International Trade & Transportation. He has spoken at Chamber of Commerce industry events, the Hydrogen Clean Air Initiative, Air Quality Management District, and California Air Resources Board. He was a Guest Panelist for Pulse of the Ports conferences.

EDUCATION

Graduating from Rider University in 1972 with a BA in History, Vic also holds an Advanced Degree in Transportation from the Academy of Advanced Traffic in New York City. He has completed an industry-related Labor Relations & Negotiations Workshop.

 


 

Bill Allen | EVP/Chief Operating Officer & Cofounder

Bill Allen

EVP/Chief Operating Officer & Cofounder

Bill started his career in 1981 at Air Mates Trucking where he started as a driver and eventually managed the entire operation. In 1989, he cofounded TTSI with Vic La Rosa. Their combined industry backgrounds have forged TTSI’s success as a proven service and growth-oriented organization within the Third-Party Logistics (3PL) industry. Bill and Vic also cofounded Western Regional Delivery Service, a successful southern California LTL operation, eventually selling the firm to concentrate on TTSI’s growth.

His career spans over twenty-five years in all facets of transportation.  As COO Bill, provides the leadership, management, and vision necessary to ensure TTSI's strategic planning has the proper operational controls, administrative and reporting procedures, and people systems in place to effectively grow the organization; and to ensure financial strength and operating efficiency.

Bill collaborates with his management team to develop and implement plans for the operational infrastructure of systems, processes, and personnel designed to accommodate the rapid growth objectives of our organization.   He motivates and leads a high performance management team.  He assists, as required, in raising additional capital to enable the Company to meet sales, growth, and market share objectives and represent the firm with clients, investors, and business partners.

 


 

Tom Franklin, CPA

Tom Franklin, CPA

Chief Financial Officer & Treasurer

Tom Franklin, CPA, is the Chief Financial Officer for Total Transportation Services, Inc, (TTSI) having joined the Company in July 2017 in a consulting capacity and taking on the role full time in October 2017.  Prior to coming to TTSI, Mr Franklin worked as the Interim Chief Financial Officer at Southern California Regional Rail Authority (SCRRA).

As Chief Financial Officer of TTSI, Mr Franklin oversees all financial functions of the Finance Department including general accounting, accounts receivable/collections, budgets and financial analysis, and human resources.  Mr Franklin also assists with the coordination of audits, internal controls, financial compliance and standardization of financial processes.

As Interim CFO of SCRRA, Mr. Franklin managed all financial functions at the Joint Powers Authority (JPA), including general accounting, grants management and reimbursement, accounts receivable, accounts payable, internal and external audits, cash flow analysis, budget review and monthly and annual financial statement reports. He was appointed to the Interim CFO position in January 2016 after serving as Controller of the Authority since April 2014.  During his tenure at SCRRA, Mr Franklin developed and managed a team that turned around a disorderly financial environment of the agency that resulted from an improper system implementation in May 2013. This included filling 17 open staff positions, applying a corrective action plan to address the design flaws of the financial information system, correcting historical records, streamlining processes through the development and updating of over 30 finance policies and retraining users.

Prior to SCRRA, Mr Franklin served as Acting Chief Financial Officer of the Port of Long Beach, California. He was appointed to the post by the Long Beach Board of Harbor Commissioners in March 2014, having served since March 2009 as Assistant Chief Financial Officer.

As Acting CFO, Mr Franklin oversaw all financial functions at the Port including general accounting, revenue accounting, financial analysis, grant management and reimbursement, annual audit and CAFR preparation, annual revenue forecast, budget review, cash flow forecast, quarterly budget and financial statement reports, preparation of periodic rating agency presentations, preparation of U.S. Department of Transportation loan application and preparation of bond preliminary official statements.

During his years as Assistant CFO, Mr. Franklin developed the Port's Capital Assets Policy, Capitalized Interest Amortization Policy, and procedures for both. He also procured a grant management system to assist the Department in managing and tracking grant funds.

With more than 30 years experience in financial management, Mr. Franklin spent eight years in aerospace manufacturing as VP/Finance and CFO for Airdrome Holdings, LLC, and CFO for Hi-Shear Corporation, both major parts suppliers for aircraft manufacturers including: Boeing, Airbus, Canadair, Embraer and the U.S. Department of Defense. He spent eight years in the import/export/garment manufacturing segment as Vice President of International Finance and Operations for LA Gear and earlier with Guess?, Inc. Mr. Franklin also has experience in the beverage production and distribution segment with four years as CFO for Brewski Brewing Company.

Earlier in his career he worked as a financial consultant in Los Angeles, as well as working with Price Waterhouse and Katz, Fram & Co., CPAs.

A Certified Public Accountant, Mr. Franklin earned his Bachelor of Science degree in Accounting from California State University, Northridge, in 1980.

 


 

Pam Reinoehl | Vice President, Drayage Operations & Sales

Pam Reinoehl

Vice President, Drayage Operations & Sales

Pam’s primary responsibilities include development of drayage operations and sales on a national basis, while supporting executive management with short and long term planning. She is a proven leader that is driven toward excellence by producing results.

Pam’s career spans over twenty-six years in transportation and logistics management. The majority of her career was working for APL, Ltd., where she spent seventeen years managing various positions, including Gate, Yard, Rail, as well as, all aspects of Transportation and Logistics.

Prior to joining TTSI in March 2012, Pam spent six years with a local drayage company servicing the LA/LB port area as the VP of Sales & Operations.

Pam is a 6-time All American in Softball. She moved to Southern California in 1985 as a member of the USA Women’s Softball Team; traveled throughout the USA and abroad to countries such as Japan, China, Korea, and Australia.

An accomplished athlete - inducted into the CAL Berkeley Athletic Hall of Fame in October 2010, and in to the Los Gatos High School Athletic Hall of Fame as the “Best Female Athlete Ever” in 2009.

Pam holds a Bachelor of Arts degree in Sociology from the University of California at Berkeley.

 


 

Scott Freeborn | Vice President, Freight Management

Scott Freeborn

Vice President, Freight Management

Scott’s career spans thirty-five years in transportation and logistics management in both sales and operations.

Scott Freeborn is the Vice President of Truckload Services and Safety Compliance Divisions with Total Transportation Services, Inc. He is responsible for operations and sales management of the full truckload and safety compliance divisions, overseeing day-to-day operations and long term planning.

Scott began his carrier working at the family trucking business in Ohio. He then spent ten years in the LTL industry holding several management positions in various cities with a major LTL carrier. In 1985 he purchased a small trucking company in Ohio with five trucks. Over the next five years grew it into fifty trucks with over eight million in annual revenue.

Prior to joining TTSI, Scott served as Sr. Vice President with a major truckload carrier with over five thousand power units.

Scott and his wife Carol have been married for thirty-eight years; they have two sons and three grandchildren.

 


 

Ron Zullo, Safety Director

Ron Zullo

Safety Director

Ron began his career with Ryder Transportation Services, Inc. where he served as commercial & consumer District Rental Manager in the Inland Empire and Los Angeles Metro markets for 13 years. In 1992 he transitioned to Ryder’s Integrated Logistics division where he served for 17 years as Group Logistics Manager overseeing operations and safety for Ryder’s Southern California Dedicated Contract Carriage operations.

More recently, Ron spent 4 years as a Safety Consultant with National Safety Compliance, Inc. which included extensive travel throughout the U.S. conducting on-site mock DOT audits for a variety of national motor carriers. Additionally, he provided education and training for employees responsible for DOT regulatory compliance and assisted in developing pro-active company safety programs. Ron is one of the founding members of the Intermodal Safety Leadership Council and is a certified DOT Drug Testing Collector and Breath Alcohol Technician.

Ron holds a Bachelor of Science degree from California State Polytechnic University, Pomona.

 


 

Tony Williamson, GLS | Director, Compliance & Sustainability

Tony A. Williamson, GLS

Director, Compliance & Sustainability

Prior to joining TTSI, he was the Western Regional Vice President with Quality Distribution, Inc. managing bottom line results of six West Coast Facilities that provides tanker cleaning services to bulk carriers nationwide. He oversaw all aspects of the operations including staffing, sales, environmental compliance, health & safety, procurement, and other operational and administrative duties.

Tony has an undergraduate degree in Marketing with minors in Accounting and Management. He earned a Masters of Global Arts in Global Logistics from California State University at Long Beach. 1997, he received a professional designation of Global Logistics Specialist from California State University at Long Beach, University College, and Extension Services along with a Transportation/Logistics Management Certification. He also has received a Construction Management Certificate from the Turner Construction School of Construction.

 


 

Rochelle Mann | Operations Manager, Stockton

Rochelle Mann

Operations Manager, Stockton

As Operations Manager, Rochelle is responsible for overseeing the day-to-day operations of TTSI’s Stockton Division. Rochelle has been working in the industry for over twenty years. She started in the industry with a Natural Foods Distributor where she quickly worked her way up within the company to Transportation Supervisor. Rochelle has a long history of providing customers with excellence in service, quality and performance. Rochelle was an important asset in the startup of TTSI’s Stockton Division. Rochelle started with TTSI as the Office Manager and recently accepted the role of Operations Manager.

Rochelle and her husband Scott live in Stockton with their two children. Her son is currently attending his third year at a local California State University and her daughter attends a local middle school. Rochelle recently held the position of President of the Stockton Figure Skating Club and Treasurer of the Central California Interclub Association. Rochelle actively supports local figure skaters and volunteers a lot of her spare time by arranging events, fundraising, and making costumes.